Why Putting a Call on Hold Can Put Your Business on Hold?
Through a survey done on call center operations, it was revealed that almost 34% of customers hang up the phone when their call is put on hold. You would be wondering why companies don’t do anything about it, after all 34% is almost a third of their customer base. Well, actually they try, but in most cases they fail because either they are understaffed or their support staff lacks the expertise to close the call appropriately. A lot of companies do not consider direct response call center services as an essential part of their operations, which is absolutely the wrong approach and can cost them dear. A customer who feels mistreated over call may never come back again. Not only he discards your product, he also maligns others and create a negative image of your brand in the market. Just imagine a very good product sold to the customer installed incorrectly and malfunctioning. In absence of good support and without any resolution to the problem, this customer will defin